⚡ THE GOOGLE SHEET CRM THAT UPDATES ITSELF

The Google Sheet CRM that updates itself.

You already run sales in a spreadsheet. UP writes the next row from the email — so the sheet is true in the morning, not a week behind.

Join the early access list

First cohort opening for Google Sheets users.

Not taking signups yet. No spam. One email when access opens.

Requires a Google account and email you already use for deals.

Four layers. One sheet you already own.

No new app for the team to ignore. The truth stays in Google Sheets.

  1. 01 / CAPTURE

    Email

    Customer writes back. UP extracts company, stage, and next step.

  2. 02 / MATCH

    Identify

    Matches thread to existing deals or flags an unlisted prospect.

  3. 03 / WRITE

    Update Row

    Writes notes and status directly into your master Google Sheet.

  4. 04 / MOMENTUM

    Morning Sync

    Open your sheet in the morning: every deal is fresh, audited, and accurate.

Master Deals Sheet — Live Stream
  • Siam Retail Group — Proposal approved by boardUpdated 10:42 AM
  • Apex Logistics — Added new contact: Head of ProcurementUpdated 09:15 AM
  • Horizon Tech — Meeting scheduled for Thursday 2 PMUpdated Yesterday

Built for companies running sales on Sheets.

If your CRM is currently a Google Sheet, UP was designed for you.

Founder-Led Sales

You’re closing deals while building the company. You don’t have 30 minutes to log CRM notes after every email.

High-Velocity Agencies

Client proposals move fast. Keep account executives and ops aligned on one single source of truth.

B2B Enterprise Teams

Multi-stakeholder deals across months. Never lose track of which VP replied to which thread.

No-Bullshit Operators

You refused $100/user/mo bloated CRMs. You chose Google Sheets for speed. Now make it self-updating.

Frequently Asked Questions

Does it replace Google Sheets?

No. It writes directly to the Google Sheet you already use and own.

Will it email my customers?

No. You still hit send. UP only reads deal context and writes status rows.

Can the whole team use one sheet?

Yes. One sheet for the whole company. You don’t pay per user who only views it.

When can I sign up?

Early access cohorts are opening soon. Join the waiting list above.

Sold to companies for 20 years. Then we built this.

The conversation already happened. Nobody typed the sheet.

UP is that row, written for you.

Your next sale is probably already in an email from this week.

It isn’t on the sheet yet.

Join the waiting listG

Not taking signups yet.