A CRM you already know how to use

The Google Sheet CRM that updates itself.

You already run sales in a spreadsheet. UP writes the next row from the email — so the sheet is true in the morning, not a week behind.

Get the sheet that fills itself in.

Not taking signups yet. Leave a work email. We’ll write when a slot opens.

One email when it’s your turn. No drip. No spam.

We use this to send early access. Nothing else.

You keep the sheet. We write the row.

Four steps. The CRM stays a Google Sheet you already know how to open.

  1. 01

    Keep the sheet

    Deals, customers, notes, next step. One tab you open every morning. Not a new CRM to learn.

  2. 02

    Sales mail lands in UP

    Forward the inbox, or have your Workspace admin route it. LINE and calendar can write too. We do not ask to read your whole Gmail.

  3. 03

    A row appears

    Customer. What they said. Last activity. What to do next. If we’re not sure who it is, it waits in a queue instead of guessing.

  4. 04

    You still hit send

    UP does not email your customer. Won and Lost stay a human decision. The sheet updates. You decide what goes out.

What shows up on the sheet

The everyday list — not a 200-column CRM dump.

Everyday columns
  • DealName, stage, value, note
  • CustomerWho they are, email, phone, LINE
  • Last activityFrom the mail, the chat, or the meeting
  • Next stepAlready sitting on the row

You can share the sheet with the team.

Founders who are also the sales team.

You have customers. You have email. You don’t have time to copy last night’s thread into a row.

This is you

Small teams who already live in Google Sheets. A lot of revenue should come from people who already bought — and those names are currently buried.

This is not

If your team already types everything into a CRM all day, you don’t need this.

Questions, answered.

Is this a CRM?

It’s the CRM you already use: Google Sheets. UP is the part that writes the row so you don’t.

Do I have to leave Google Sheets?

No. The sheet is what you open. That’s the product.

Do you read my Gmail?

No. Sign in with Google is name and email only. Sales mail reaches UP because you forward it, or your Workspace admin routes it. We never ask for your Gmail password.

What about mail I send?

On Workspace or Microsoft 365, admin routing can cover sent and received, on every app. On personal Gmail, forwarding covers what you receive. Sent mail from Gmail on the phone is not automatic.

Will it email my customers?

No. You still hit send.

Will it mark a deal Won by itself?

No. Notes and last-activity can write when we’re sure it’s the same person. New deals, Won, and Lost wait for you.

What if it picks the wrong person?

Wrong person is worse than an empty row. If we only have a first name, it goes to a review queue. It does not invent a customer.

Can the whole team use one sheet?

Yes. One sheet for the company. You don’t pay per person who only opens it.

Is there a LINE morning list?

That’s the next step after the sheet is writing: a short list of who to call today. Early access starts with mail → row.

When can I sign up?

Not yet. Join the waiting list.

Sold to companies for 20 years. Then we built this.

We spent 20 years selling to companies. The same failure showed up everywhere: the conversation already happened. Nobody typed the sheet.

UP is that row, written for you.

Your next sale is probably already in an email from this week.

It isn’t on the sheet yet.

Join the waiting list

Not taking signups yet.