Founder-led sales
You close deals while building the company. No time to log every email after.
Your deals live in email. Your sheet should too.
Your Google Sheet updates from the email.
Keep the spreadsheet. UP writes the next row overnight so the sheet is true in the morning, not a week behind.
You’re on the list.
We’ll send one invite when your cohort opens.
Forward this page if your team shares one sheet.
Master Deals Sheet
Press J K to browse rows- Siam Retail Group — Board approved the proposal10:42 AM
- Apex Logistics — Added procurement contact9:15 AM
- Horizon Tech — Meeting set for Thursday 2 PMYesterday
Three steps. One sheet you already own.
Keep the Google Sheet you already open — no new app for the team.
- 01 / Capture
Customer replies. UP pulls the deal.
Company, note, and next step come straight from the email thread.
- 02 / Match
Finds the right row. Never guesses.
Matches an existing deal. Unclear? It waits in a queue until you decide.
- 03 / Write
Row lands in your sheet. You still hit send.
Won and Lost stay your call. UP never emails your customers.
Built for teams that run sales on Sheets.
If your CRM is a Google Sheet today, UP was made for you.
Fast-moving agencies
Client deals move fast. One sheet keeps sales and ops on the same page.
Long B2B deals
Many people, many months. See who replied without digging through threads.
Sheet-first teams
You skipped the $100/user CRM. Now make that sheet update itself.
Questions
Does it replace Google Sheets?
It writes to the sheet you already use and own.
Will it email my customers?
You hit send. UP reads deals and updates rows only.
Can the whole team share one sheet?
Yes. One sheet for the company. No per-seat fee for viewers.
When can I join?
Early access is opening soon. Join the list above.
Sold to companies for 20 years. Then we built this.
The talk already happened. Nobody typed the sheet.
UP is that row, written for you.
Your next sale is probably in an email from this week.
It isn’t on the sheet yet.
Not taking signups yet.